WorldSpreads

Zero Spreads

WorldSpreads were a groundbreaking financial services company, and one of the first to pioneer Spread Trading as a serious financial tool. They had established a reputation for very tight margins on their products, and took that to new heights with their Zero Spreads offer in 2010.
 
We developed all the advertising for the campaign, which was run in the UK, in Press, Online and on TV.

We learned that many professional traders – a key target for the campaign – often watched financial TV channels, but with the sound turned off. With this in mind, we designed the TV advertising to deliver key messages through text, as well as sound.

The ads succeeding in positioning WorldSpreads as an aggressive and confident challenger to the big market leaders.

Zero Spreads



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