My Milkman

MyMilkman Social Media

MyMilkman is a terrific online service allowing customers to sign up to a milkman and have milk (and many other dairy and grocery products) delivered to their door.

The social media campaigns featured a number of strands. For example, we emphasised the convenience of managing your account digitally; we regularly promoted particular products such as Avonmore Super Milk or special offers that were available. A series of promotions helped customers access useful product features, such as pause order, or reset password. Another series provided a series of relevant ‘life hacks’ of interest to the target audience. And as the service expanded, we announced new milkmen and the areas they serve.

The unique look and feel is based on the coarse printing and simplified art of the 50s and 60s.

MyMilkman Social Media

Back to School

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back-to-school

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Premier Dairy’s 50th Anniversary

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times-have-changed

Milkman Tips

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The Winter Months

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The Summer Months

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Slimline Milk

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Additional Featured Products

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Ordering Online

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pause-your-order

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Miscellaneous

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more-than-milk-delivered

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Photographic

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