Mooju

Mooju Social Media

The Mooju brand was built without any traditional advertising, focussing instead on building a passionate following through social media. Mooju grew exponentially to become one of the top 5 fastest growing Irish brands on Facebook* and more importantly, one of the top selling soft drinks in Ireland.

Recognising that the Mooju fanbase is primarily young adults, we built a brand with a sense of fun. Every week we published witty posts on topical subjects such as sports, or festivals, or even exams, and usually (but not always) featuring Mooju as the hero. One of our posts – a hypothetical Mooju Easter egg – generated such enthusiasm that it actually became a reality the following year.

We also developed other themes, with a series of regular posts titled “Me & My Mooju” which recognised and rewarded fans who mentioned the brand on Social Media, and posts promoting usage occasions, such as using Mooju as an ingredient on Pancake Tuesday, or heating it up for Hot Mooju during winter.

In addition, we ran regular promotions, generating enthusiastic audience participation.

*Source: Social Bakers

Mooju Social Media

joke-day
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World Chocolate Day
tell-a-lie-day
Christmas Jumper Pattern Mooju
moojuminis
Going on holiday
Easter1
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new-star-wars
fathers-day
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mooju-fbpost_fools-day_reveal_01-01
forbidden-fruit-festival
Easter2

Soccer

opening-ceremony
revenge

greenarmy
boys-in-green

Rugby

will-fight
youvma

ready-for-the-welsh
0-canada

Gym

gainzflavz
workout-protein

Competitions

mooju-slot-machine-animation-v1-02
competition-castaway

risk-it-for-mint-choc
mooju-lid-competition

absolutely minted
make-a-new-word

School

mooju-leavingcert-v1-02b
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14064132_1005087062922237_1814384058816998113_n
homeworktip
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Here’s a few we did for the Leaving Cert oral exams…

glan-mooju-leaving-cert-orals-v01-01-german
glan-mooju-leaving-cert-orals-v01-01-irish
glan-mooju-leaving-cert-orals-v01-01-spain
glan-mooju-leaving-cert-orals-v01-01-french

Me and My Mooju

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13620765_972203192877291_4899750066455169040_n
14054903_1001098279987782_285602278809128044_n
14095729_1001098733321070_1820806260301987202_n

Usage

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11990646_816663141764631_3700498811513432165_n
11001724_725181900912756_139742471102019381_n
12417588_870826716348273_3161504361021752513_n
12523183_872569356174009_1769082925915870343_n-1

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