Gift Grub

Gift Grub Decider App

EMI wanted to promote the latest Gift Grub DVD and so approached us for some digital ideas. We looked for a way to bring Mario Rosenstock’s ingenious imitations of the great and the good to life, and what better way to do that than with a Gift Grub Decider. Like the classic children’s toy, the magic 8-ball, the Gift Grub decider offers you advice in any situation. And who better to advise you than the likes of Bertie, Joan, Keith, Roy, Brian and José?

The app was No. 1 in the App Store overall, remaining at the top for 3 weeks with a total of 25,000 downloads during that period. The open rate peaked at 6,000 opens, averaging at 3,000 opens a day throughout December. To date, the App has been downloaded over 30,000 times and is still opened on average 60 times a day.

Not bad, buddy (as Gift Grub’s Keith Duffy might say).

Gift Grub Decider App

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